Description: Promotion of your firm is one of the keys to its success. This workshop will explain from an accounting firm owner’s perspective why establishing a consistent, relevant and memorable presence in the markets you serve is so important.
Participants will learn:
- Answers key questions about why you should market your firm
- An overview of how a marketing plan is created
- How to establish a budget for your marketing initiatives
- Ways to measure results of your marketing efforts
- The role company culture plays in marketing
- Practical ways you can promote your firm in various markets