Description: Promotion of your firm is one of the keys to its success. This workshop will explain from an accounting firm owner’s perspective why establishing a consistent, relevant and memorable presence in the markets you serve is so important.

Participants will learn:

  • Answers key questions about why you should market your firm
  • An overview of how a marketing plan is created
  • How to establish a budget for your marketing initiatives
  • Ways to measure results of your marketing efforts
  • The role company culture plays in marketing
  • Practical ways you can promote your firm in various markets

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